Publisher

1. FREQUENCY. With newspaper advertising, you get one or two ads per week. Industry standards say, most newspaper readers spend a total of 10 minutes scanning a newspaper. Will your ad be seen or even read? When you advertise with radio frequency, your ad can be played many times during ONE DAY and even more during the week! According to the Radio Advertising Bureau, a message has to be read or heard more than six times before it makes an impression on the viewer or reader. GET MAXIMUM FREQUENCY WITH RADIO ADVERTISING! 2. VALUE. Again, comparing radio advertising to newspapers. If you spend $200 on a 2×4 ad in a local paper, you get about 50-100 words and a nice headline and logo and your phone number and maybe your website if your savy. And that ad would run maybe one week in one or two local papers reaching about 3,000 – 4,000 actual readers. That same $200 could get you A MONTH OF ADVERTISING* ON WSLM REACHING 39 COUNTIES IN SOUTH CENTRAL INDIANA, NORTHERN KENTUCKY & WESTERN OHIO. YOU’LL BE REACHING MORE THAN 2.6 MILLION POTENTIAL LISTENERS AND INCREASING BOTH THE FREQUENCY AND REACH OF YOUR MESSAGE! 3. REACH. Local papers are sold primarily in Salem, Pekin and Campbellsburg. Maybe Hardinsburg. Radio waves don’t have to be distributed in plastic boxes or in convenience stores. In fact, Radio Waves are free! Everybody has a radio in their car, truck, tractor or home! And Radio Waves Don’t Stop At County Lines! WSLM reaches 39 Counties in South Central Indiana! And WSLM is now on 24/7 and streaming at wslmradio.com so you can listen all over the world on your phone, tablet or PC. WHY PAY MORE FOR LESS? Doesn’t make sense to us either? 4. TRAFFIC. We want to help you build traffic to your business. WSLM RADIO can do that with a targeted ad campaign and professionally written copy that is geared towards creating ACTION-ORIENTED ADVERTISING that will get people in your door not just from Salem and Washington County, but from 39 COUNTIES ACROSS KENTUCKIANA! 5. EXPERIENCE. We’ve been in broadcasting for 58 years! WSLM 1220 AM came on the air in 1953 and WSLM FM first hit the airwaves in 1962. Combine that with starting the FIRST CABLE TV STATION IN SALEM IN 1975 and Salem’s FIRST BROADCAST TV STATION in 1994 and you’ve got TOTAL MEDIA COVERAGE! Plus we’re aggressive in online and social media as well. We’ll also give you the chance to advertise on our new website as part of your ad package! We’ll link to your site or enter a small business listing FREE!