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XAd (rebranded to GroundTruth)
A Global Location Technology Company
CPC, CPM
Last Edited by
Evan Sigel
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About

On June 15, 2017, xAd rebranded to
GroundTruth. The rebrand reflects the company's growing vision for what location can truly accomplish and the scale at which it can be accomplished. To keep digital properties consistent with the new branding, GroundTruth has created a new company page.

  • Company Name:
    XAd
  • Parent Company Name:
    rebranded to GroundTruth
    • (View Trends)
  • Headquarters: (View Map)
    New York, NY, United States
  • Office Locations:
    New York, Sunnyvale, San Francisco, Atlanta, and Chicago
  • 200 - 500 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Secondary engagement metrics, including Store Visitation Lift to measure advertising's ability to drive in-store foot traffic.
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    We’re obsessed with location. We want to challenge ourselves every day by empowering our employees to see problems, own them and solve them. The result: a vibrant culture rooted in courage and optimism, and fueled by an ambitious resolve to be an innovator in our industry and a change-maker in our world. Since 2009, our company has grown to hundreds of employees across three continents that serve millions of consumers and marketers.
  • Targeting

    Points of Interest, Events, Location, Weather Triggers, Search Profile. Also: Demographics, Psychographics (Nielsen PRIZM), Content Categories, 3rd Party Data Sources

  • Data Partners
    Placed, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 754694 Global Rank
  • 166016
    United States
  • 187 K Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Search
    0.00%
  • Social
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 270,014
7,826
Links In Count 135
3
India Rank 33,102
6,510
India Page Views 100.0%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Dictionaries
  • World Languages
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • App Url: https://itunes.apple.com/app/xad-inc/id821237976
  • App Support: http://www.groundtruth.com
  • Genre: Utilities
  • Bundle ID: com.xad.Showcase
  • App Size: 2.99 M
  • Version: 1.13
  • Release Date: June 11th, 2014
  • Update Date: May 25th, 2016

Description:

Leverage the xAd Showcase app to access live examples of your mobile banner ads - right at your fingertips. With your account credentials, xAd Showcase gives you quick access to a selection of banner creative associated with your account. Use the easy navigation to browse by campaign, location and/or by creative type such as Standard, Rich Media, and/or xAd's location aware SmartCreatives™. xAd Showcase can also be used to preview ad configuration by testing ad click notification details.

Features:
•Secure login to view your mobile banner ads by Account
•Hourly updates to ensure you view the most up to date ad configuration
•Ability to view and test ad creative as seen “in the wild” on application backgrounds including a Weather App, a Music App and a Mobile Web Blog
•Experience creative from ad click to the mobile landing page
•Ability to test 3rd party click trackers configured for each ad

XAd advertising reaches 187k visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, China, Japan, France, Canada, Italy. Pricing models they offer are CPC, CPM on channels such as Mobile, MobileVideo, Native Advertising on XAd will allow you to reach consumers in industries or verticals such as Entertainment, Health & Beauty, Retail, Consumer Packaged Goods, Healthcare, Technology, Clothing & Fashion, Sports, Automotive, Telecommunications, Food & Beverage, Government & Politics, Travel & Leisure; you can target them with parameters such as: Points of Interest, Events, Location, Weather Triggers, Search Profile. Also: Demographics, Psychographics (Nielsen PRIZM), Content Categories, 3rd Party Data Sources.

They are headquartered at New York, NY, United States, and have 71 advertising & marketing contacts listed on Kochava.

XAd works with Advertising technology companies such as AdRoll, DoubleClick.Net, Facebook Custom Audiences, Twitter Ads, AppNexus, Openads/OpenX, Yahoo Small Business, Rubicon Project, Index Exchange, IponWeb BidSwitch, LinkedIn Ads.
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Last Updated 11/3/24
XAd advertising reaches 187k visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, China, Japan, France, Canada, Italy. Pricing models they offer are CPC, CPM on channels such as Mobile, MobileVideo, Native Advertising on XAd will allow you to reach consumers in industries or verticals such as Entertainment, Health & Beauty, Retail, Consumer Packaged Goods, Healthcare, Technology, Clothing & Fashion, Sports, Automotive, Telecommunications, Food & Beverage, Government & Politics, Travel & Leisure; you can target them with parameters such as: Points of Interest, Events, Location, Weather Triggers, Search Profile. Also: Demographics, Psychographics (Nielsen PRIZM), Content Categories, 3rd Party Data Sources.

They are headquartered at New York, NY, United States, and have 71 advertising & marketing contacts listed on Kochava.

XAd works with Advertising technology companies such as AdRoll, DoubleClick.Net, Facebook Custom Audiences, Twitter Ads, AppNexus, Openads/OpenX, Yahoo Small Business, Rubicon Project, Index Exchange, IponWeb BidSwitch, LinkedIn Ads.