About

Yankee Publishing Inc. (YPI) is family-owned, independent media company based in Dublin, New Hampshire. The company manages two nationally known media brands, Yankee Magazine and The Old Farmer’s Almanac.

In December 2012, YPI acquired the assets of McLean Communications, which publishes New Hampshire Magazine, New Hampshire Business Review, Parenting New Hampshire, New Hampshire Home, and a variety of custom publications. McLean operates as a wholly-owned subsidiary of YPI and is based in Manchester, New Hampshire. YPI now employs a staff of 82 people.

Founded in 1935, Yankee is the only magazine devoted to New England through its coverage of travel, home, food, and feature stories.

In 2014, Yankee was named a finalist for “Photography” and “Excellence in Writing” by the National City and Regional Magazine Association. In 2013, Yankee Magazine won the Photography category for the national City and Regional Magazine Association's (CRMA) annual awards. Yankee was named a finalist for the Column category, and Photography.

The Old Farmer’s Almanac has been delighting readers since 1792. Always “useful, with a pleasant degree of humor,” it is known for its advice relating to home, garden, and food, as well as for its 80 percent–accurate weather forecasts. The Old Farmer’s Almanac family of publications also includes themed calendars for 2013, The All-Seasons Garden Guide, and The Old Farmer’s Almanac for Kids.

Visit YankeeMagazine.com and Almanac.com for more information.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The Guide to New England
  • Key Differentiator
    Yankee offers effective advertising and marketing opportunities designed to get your message in front of your target audience.
  • Owned / Operated Properties
    yankeefoliage.com
Site Traffic
  • 8435097 Global Rank
  • 1819219
    United States
  • 12.3 K Estimated Visits
Traffic Sources
  • Direct
    90.03%
  • Search
    9.97%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 1,444,680
18,739
Japan Rank 2,682
15,652
Japan Page Views 73.3%
5.3%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-5325138028536844
f08c47fec0942fa0
Yankee Magazine advertising reaches 59k visitors across desktop and mobile web, in countries such as Australia, Canada, India, United States, United Kingdom. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Email Advertising on Yankee Magazine will allow you to reach consumers in industries or verticals such as .

They are headquartered at Dublin, NH, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Yankee Magazine inventory partners include: google.com.

Yankee Magazine works with Advertising technology companies such as YieldBot, Index Exchange, Burst Media, Google Adsense, DoubleClick.Net, Flashtalking, Facebook Exchange FBX, ContextWeb, Adify, AppNexus, Openads/OpenX, Turn, Pubmatic, Rubicon Project, Evidon, Rocket Fuel, SpotXchange, Videology, Integral Ad Science, Adap.TV, Google Publisher Tag, Written, eXelate, RadiumOne, Twitter Ads, Chango, Tribal Fusion, Specific Media, The Trade Desk, Neustar AdAdvisor, Yahoo Small Business, Switch Ads, Aggregate Knowledge, Exponential, AdGear, Criteo, Upfront Digital Media, Improve Digital, BlueKai, Advertising.com, DemDex, Eq Ads, Zenovia, IponWeb BidSwitch, Media Innovation Group, Google AdSense Custom Search Ads, Right Media, Research Now, Tacoda, Zedo.