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YOptima
Programmatic PreTargeting Platform
Last Edited by
Ronit Parshionikar
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About

YOptima (YO) is an "always on"​ Programmatic Marketing Platform of choice for some of the leading marketers globally and in India. Its recognized by CIO Review among Top 20 Digital Marketing Tech Providers,

YO's "Audience First"​ tech stack enables marketers to target their audiences of interest at superior ROI and scale.

The YO platform is plugged into practically all display ad inventory across desktop, mobile and video ads, via Real Time Bidding (RTB). Clients use YO for scalable, efficient and transparent way of media buying to extend targeted reach economically beyond Google Display Network (GDN) and Facebook - some of them spend more through YO than via GDN or Facebook.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Search
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Search
  • CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, Revshare / ROAS, % of Media Spend
  • Demand Side Platform, Retargeting
  • Headline:
    Programmatic PreTargeting Platform
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Entertainment, Financial Services, Food & Beverage, Gaming, Health & Beauty, Non-Profit, Retail, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    * Highly targeted, large scale look-alike audience of their existing customers. * Re-engage existing customers by leveraging first-party data to identify personalized re-selling and up-selling opportunities. * Scalable enterprise-class Programmatic Marketing Platform using Real Time Bidding (RTB) technology. * Programmatically plugged into major ad exchanges across desktop, mobile and video ads with access to 50 bil+ brand safe ad impressions daily worldwide * Expert experienced Campaign Management and Consulting
  • Programmatic Integrations & Publisher / Inventory Partners
    Double ClickAd Exchange, Rubicon, Facebook Exchange, Appnexus, FEDERATED MEDIA, INDEX, PubMatic, Pulsepoint, Microsoft Advertising, BrightRoll, REALTIME, ZENOVIA, SWITCH concepts, OpenX, NEX AGE, smaato
  • Targeting

    Look Alike, Remarketing, Contextual, Intent, Interest, Pre-Targeting, Multicultural, Vernacular, Sites, Geographic, Carrier, Device, Demographic

  • Data Partners
    Bluekai, Grapeshot
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Integral Ad Science
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Google DCM, Sizmek, AOL Ad Tech
Site Traffic
  • 15203812 Global Rank
  • 1004518
    India
  • 152 Estimated Visits
Traffic Sources
  • Direct
    67.26%
  • Search
    32.74%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
  • Social
    0.00%
Powered by
Alexa Traffic Data
Global Rank 781,508
24,569
Links In Count 65
2
India Rank 14,212
1,508
India Page Views 80.2%
11.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Tarleton State University
YOptima advertising reaches 152 visitors across desktop and mobile web, in countries such as India, United States. Pricing models they offer are CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, Revshare/ROAS, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social, Search Advertising on YOptima will allow you to reach consumers in industries or verticals such as Financial Services, Gaming, Food & Beverage, Telecommunications, Consumer Packaged Goods, Education, Non-Profit, Travel & Leisure, Technology, eCommerce, Mobile App Installs, Clothing & Fashion, Retail, Automotive, Entertainment, Health & Beauty; you can target them with parameters such as: Look Alike, Remarketing, Contextual, Intent, Interest, Pre-Targeting, Multicultural, Vernacular, Sites, Geographic, Carrier, Device, Demographic.

They are headquartered at Bangalore, Karnataka, India, and have 7 advertising & marketing contacts listed on Kochava.

YOptima works with Advertising technology companies such as AppNexus, AppNexus Segment Pixel, Bizo, LinkedIn Ads, DoubleClick.Net.
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Last Updated 11/21/24
YOptima advertising reaches 152 visitors across desktop and mobile web, in countries such as India, United States. Pricing models they offer are CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, Revshare/ROAS, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social, Search Advertising on YOptima will allow you to reach consumers in industries or verticals such as Financial Services, Gaming, Food & Beverage, Telecommunications, Consumer Packaged Goods, Education, Non-Profit, Travel & Leisure, Technology, eCommerce, Mobile App Installs, Clothing & Fashion, Retail, Automotive, Entertainment, Health & Beauty; you can target them with parameters such as: Look Alike, Remarketing, Contextual, Intent, Interest, Pre-Targeting, Multicultural, Vernacular, Sites, Geographic, Carrier, Device, Demographic.

They are headquartered at Bangalore, Karnataka, India, and have 7 advertising & marketing contacts listed on Kochava.

YOptima works with Advertising technology companies such as AppNexus, AppNexus Segment Pixel, Bizo, LinkedIn Ads, DoubleClick.Net.