About

YourStory is India’s no.1 and Asia's leading media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India.

YourStory was started in October 2008 by Shradha Sharma, who has held senior positions in leading media organizations like Times of India and CNBC TV18. Today, YourStory is driven by Shradha’s vision to create a hub for thousands of entrepreneurs across India, by providing them with critical value-additions like visibility, business networking, corporate partnerships and investor connections.

YourStory has profiled stories of over 14,000 entrepreneurs, and has provided business networking opportunities to over 50,000 entrepreneurs. YourStory’s website reaches out to 3 million niche readers from India and all over the world.

YourStory hosts India’s most wide-reaching flagship conferences for entrepreneurs including TechSparks, MobiSparks, eSparks, Cloud Conclave, Sociopreneurship and several meetups, bootcamps and workshops.

YourStory’s Startup Jobs Board connects startups and talent in the most curated manner. YS Pages, the flagship product is the largest online database of startups and investors in the country. YS Research, YourStory’s research arm is dedicated to market research, intelligence and consulting in the entrepreneurship ecosystem in India.

We have a singular passion – to tell the world your story and to enable your story!

Thank you for your continued support and encouragement. Feel free to write to us at info@yourstory.com

Specialties
Stories and News of Startups, Entrepreneurs, SMBs, Research Reports, Expert Insights, Resource Articles, Campaigns and Promotion, Visibility and Connections, Startup Jobs, Startup Events, YourStory Profiles, YS TV - Collection of best Indian entrepreneurs videos

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Mobile Display
  • CPM, Flat Rate
  • Web Publisher
  • Headline:
    Publisher: India’s no.1 media platform for entrepreneurs
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Consumer Packaged Goods, Government & Politics, Technology
  • Key Differentiator
    Since its inception, YourStory has profiled stories of over 15,000 entrepreneurs, and has provided business networking opportunities to over 50,000 entrepreneurs via our conferences and meetups. YourStory’s website reaches out to 5 million niche readers from India and across the world. Our community of followers on social networks and newsletter subscribers is the largest in India in this segment. We are agnostic to sector and scale, covering entrepreneurs, startups and business ideas from web, mobile, cloud, e-commerce, enterprise to social, green and creative domains among others.
Site Traffic
  • 22275 Global Rank
  • 1750
    India
  • 5.01 M Estimated Visits
Traffic Sources
  • Search
    64.58%
  • Direct
    24.47%
  • Social
    8.78%
  • Referrals
    1.27%
  • Mail
    0.86%
  • Display
    0.04%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 2,329
12
India Rank 234
15
India Page Views 89.9%
2.2%
Top Countries
Top Search Keywords
  • On the Web
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 100 K Downloads
  • 10 SDKs
  • 4.33 Avg. Rating
  • 1.2 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.yslabs.yourstory
  • App Support: https://yourstory.com
  • Genre: news_and_magazines
  • Bundle ID: com.yslabs.yourstory
  • App Size: 41.2 M
  • Version: 27
  • Release Date: March 10th, 2014
  • Update Date: June 16th, 2021

Description:

Are you passionate about entrepreneurship and the impact that startups and SMBs are having on the Indian tech economy? Then, the YourStory app is a must-have on your phone.

Consume every story and insight from YourStory with our classic app for your smartphone and tablet. The app is an unparalleled source of stories and insights about startups, venture capital, the internet economy and more. It not only gives you must-have mobile access to the latest startup news from the ecosystem, but enables you to learn through bite-sized startup videos from ecosystem leaders and connect with founders on the go. We’re on a mission to build a one-stop solution for the entrepreneur in you to stay connected to Startup India.

Favourite Features :-

* Curated Feed: A lot is happening in the world of startups. It gets overwhelming sometimes while deciding what to consume and what to skip. Our editors were pondering over this problem, and they decided to do the heavy lifting on behalf of our users! The top picks section features some of the most interesting startup stories, profiles and insightful videos curated by our editors on a regular basis. Browsing through our curated feed once a day will help you to stay connected to the ecosystem and think of the best startup ideas!

* For You: Our polished recommendation engine enables you to consume stories and videos that matter to you. Choose your purpose, tell us what you’re interested in, and let us do the heavy lifting.

* Learn with Videos: With our video platform, you can learn everything there is to know about the world of entrepreneurship, straight from industry leaders and startup innovators. With our fully immersive field, you can consume video content just like you consume reels on instagram. Explore 2,000+ short and crisp videos from industry experts or choose from our 50+ categories like Leadership, Strategy, Marketing Understanding, Product Management and much more. We’re on a mission to build the largest library of entrepreneurship videos in India!

* Startup Profiles and Connect: You can connect with startup founders right inside the YourStory app. While reading a story about a startup, you can use the connect widget to send a message to founders or you can visit any of the 5000+ startup profiles and use the connect feature to reach out to founders.

Other Specs :-

In-built search functionality
Bookmarks
Ad-free Material Design Experience
Access to Live and Upcoming webinars

About YourStory :-

YourStory is India's leading digital storytelling platform for entrepreneurs and changemakers, with millions of loyal readers and hundreds of partners who rely on the company’s content, community, and connections for inspiration, information, and intelligent insights on the Indian entrepreneurial ecosystem.

Since its inception, YourStory has told around 1 Lakh stories, creating a rich repository of data and content on the startup ecosystem. This, coupled with YourStory’s deep network across the ecosystem and formidable community building know-how has helped YourStory distinguish itself as India’s most influential, credible, loved, and sought-after voice in the Indian entrepreneurial space.

YourStory today has a reach of over 10 million users and over 100 million across the social platforms. In addition to English, YourStory produces content in 12 Indian languages. It has also extended its focus to changemakers in different fields, launching SMBStory, a platform focused on non-tech small and medium businesses, in 2018, in addition to its women-first platform HerStory and its user-generated-content platform MyStory.

YourStory has forayed into digital education to upskill the professionals and entrepreneurs with YourStory Academy. YourStory’s content, both editorial and branded, connections, and data across its properties attract a slew of partners and clients.

Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Facebook
The Facebook SDK for Android is the easiest way to integrate your Android app with Facebook's platform. The SDK provides support for Login with Facebook authentication, reading and writing to Facebook APIs and support for UI elements such as pickers and dialogs.
Facebook Login
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Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    87.75%
  • Direct
    12.25%
Ads Seen Recently
1,924
Longest Running Ad
YourStory Media
Device
Desktop
Dimensions
other
YourStory Media
Device
Mobile
Dimensions
320x50
YourStory Media
Device
Mobile
Dimensions
320x50
YourStory Media
Device
Mobile
Dimensions
320x50
YourStory Media
Device
Mobile
Dimensions
320x50
YourStory Media
Device
Mobile
Dimensions
320x50
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-2364138307052397
f08c47fec0942fa0
google.com
direct
pub-1776065043228604
f08c47fec0942fa0
YourStory Media advertising reaches 5.01M visitors across desktop and mobile web, in countries such as India, United States, United Kingdom, Australia, Canada. Pricing models they offer are CPM, flat_rate on channels such as Display, Email, Social, Mobile Advertising on YourStory Media will allow you to reach consumers in industries or verticals such as Technology, Consumer Packaged Goods, Government & Politics, Automotive.

They are headquartered at Bengaluru, India, and have 2 advertising & marketing contacts listed on Kochava. According to their Ads.txt, YourStory Media inventory partners include: google.com.

YourStory Media works with Advertising technology companies such as Atlas, Google Adsense, Google Adsense for Domains, BlueKai, Chango, Datonics, DoubleClick.Net, Marchex, Index Exchange, Magnetic, Rubicon Project, AdMeld, Improve Digital, eXelate, Openads/OpenX, AppNexus, Burst Media, ContextWeb, Pubmatic, Zedo, The Trade Desk, Conversant, Turn, Evidon, Rocket Fuel, Commission Junction, Aggregate Knowledge, comScore adXpose, Yahoo Small Business, Adconion, Integral Ad Science, Mediaplex, Media Innovation Group, Google Publisher Tag, Google Adsense for Search, Google Adsense Asynchronous, DoubleClick Bid Manager, Google AdSense Custom Search Ads, MyBuys MyAds, StickyAds TV, SpotXchange, Advertising.com, Adap.TV, Yahoo Ad Sync, RadiumOne, OpenDSP, GetIntent, F AdBlock, Ads.txt, Google Direct, Facebook Custom Audiences, Adform, Google AdSense Integrator, DoubleVerify, Simpli.fi, Beeswax, Adhigh, TripleLift, IponWeb BidSwitch, Tapad, Yieldmo, RubiconProject Reseller, ContextWeb Direct, DistrictM Direct, AppNexus Reseller, Google Reseller, ShareThrough Direct, SpotXChange Reseller, PubMatic Reseller, SpringServe Reseller, Tremor Video Reseller, AOL Reseller, FreeWheel Reseller, BrightRoll Reseller, ContextWeb Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, OpenX Reseller, Taboola Reseller, RhythmOne Reseller, ORC International Reseller, Sovrn Reseller, IndexExchange Reseller, Kargo Reseller, RhythmOne Direct, GumGum Direct, 33 Across Reseller, Criteo Direct, LKQD Reseller, Outbrain Reseller, Outbrain Direct, Smaato Reseller, SpringServe Direct, Synacor Reseller, AppNexus Direct, OpenX Direct, SpotXChange Direct, FreeWheel Direct, Beachfront Reseller, IndexExchange Direct, RubiconProject Direct, Tremor Video Direct, AOL Direct, SmartAdServer Reseller, Converstand Media Direct, Automatad, Flashtalking, Netflix, Sociomantic, DynAdmic, MBR Targeting, Videology, Eye View Digital, Infectious Media, SiteScout, MicroAd, Less than 5 Ads.txt, Less than 5 DIRECT Ads.txt, comScore Activation, JW Player Tracking, Google Remarketing.