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YP (Dex Media)
The Real Yellow Pages
CPA, CPC, CPI, CPM
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About

YP® is a leading local marketing solutions provider in the US dedicated to helping local businesses and communities grow. Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together.

YP’s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60 million consumers each month in the U.S. and The Real Yellow Pages® directory.

Connecting consumers with businesses when they’re ready to buy is what YP is all about, and we’ve been doing this for over 100 years. YP solutions include online presence, local search, display advertising, direct marketing, and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers.

YP Can Do That™.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Search
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Desktop Display, Linear TV, Mobile Display, Mobile Video, Native, Social, Search, Desktop Video, Desktop Display, Email
  • CPA, CPC, CPI, CPM
  • Ad Network, Mobile App Publisher, Web Publisher
  • Headline:
    The Real Yellow Pages
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Food & Beverage, Health & Beauty, Healthcare, Mobile App Installs
  • Key Differentiator
    Make that first impression last. Online marketing is like speed-dating—you’ve got just seconds to persuade someone that you’re worth a longer look. Maximize these moments with a better business profile, an SEO- and mobile-friendly website, complete and accurate online listings, and professionally produced video. An actor without an audience is just rehearsing. Every local brand with a great story to tell deserves an attentive audience to tell it to. Reach your motivated buyers today through powerful local search advertising, a greater online presence, and placement in America’s most trusted print directory. Need reach and awareness? Pick up a megaphone. Opening a new location? Teeing up a promotional blitz for the holidays? When the time comes to amplify your brand to ready buyers at home and on-the-go, consider the unrivaled staying power of direct mail, and highly relevant mobile or desktop ads.
  • Owned / Operated Properties
    yellowpages.com, yellowpages.ca, anywho.com, attinteractive.com, smartpages.com, realpages.com, northbaywatersystems.com, salonallureri.com, pj.ca, pagesjaunes.ca, yp.ca, ypdeals.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 15241406 Global Rank
  • 2933698
  • 15 Estimated Visits
Powered by
Alexa Traffic Data
Global Rank 52,542
477
Links In Count 966
40
United States Rank 13,294
389
United States Page Views 88.9%
2.7%
Top Countries
Top Sites Linking In
Top Search Keywords
  • New York City
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 4.25 Avg. Rating
  • 2 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.vintedge.des_malaysia
  • App Support: http://www.destinationmalaysia.my
  • Genre: travel_and_local
  • Bundle ID: com.vintedge.des_malaysia
  • App Size: 0
  • Version: 2
  • Release Date: January 19th, 2014
  • Update Date: February 23rd, 2014

Description:

One of the most comprehensive travel search engine affords you to compare and book for flights, hotels from leading travel sites from all around MALAYSIA! Also, the app provides you the event calender of Malaysia and serves you the travelling experience and articles all about Malaysia with all the info details such as, address, contact number, web site, GPS location, operating hours, and etc.
With Destination Malaysia Apps, you can do:
1. Directory search
2. Flight and hotel booking
3. Deals purchase
4. Travelling content – articles, photos, video and etc.
5. Malaysia event calendar searching

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Cloud Messaging
Deprecated Google Cloud Messaging for Android (GCM) is a service that allows you to send data from your server to your users' Android-powered device, and also to receive messages from devices on the same connection. The GCM service handles all aspects of queueing of messages and delivery to the target Android application running on the target device. GCM is completely free no matter how big your messaging needs are, and there are no quotas.
Google Gson
Gson is a Java library that can be used to convert Java Objects into their JSON representation. It can also be used to convert a JSON string to an equivalent Java object. Gson can work with arbitrary Java objects including pre-existing objects that you do not have source-code of.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Tag Manager
Google Tag Manager enables developers to change configuration values in their mobile applications using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. This is useful for managing any configuration values or flags in your application that you may need to change in the future, including: * Various UI settings and display strings * Sizes, locations, or types of ads served in your application * Game settings Configuration values may also be evaluated at runtime using rules, enabling dynamic configurations such as: * Using screen size to determine ad banner size * Using language and location to configure UI flags Google TagManager also enables the dynamic implementation of tracking tags and pixels in applications. Developers can push important events into a data layer and decide later which tracking tags or pixels should be fired. TagManager currently supports the following tags: * Google Mobile App Analytics * Custom Function Call tag
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Standard
    99.52%
  • Direct
    0.48%
Ads Seen Recently
207
Latest Advertisers
Advertiser Ranking
Longest Running Ad
YP
Device
Desktop
Dimensions
other
Dates Active
Aug 08, 2018 to Aug 06, 2020
YP
Device
Desktop
Dimensions
300x600
Dates Active
Jun 07, 2019 to Apr 26, 2021
YP
Device
Desktop
Dimensions
300x250
Dates Active
Jun 07, 2019 to Apr 26, 2021
YP
Device
Mobile
Dimensions
320x50
Dates Active
Jun 07, 2019 to Apr 16, 2021
YP
Device
Mobile
Dimensions
300x250
Dates Active
Jun 07, 2019 to Feb 26, 2021
YP
Device
Desktop
Dimensions
other
Dates Active
Feb 04, 2021 to Apr 08, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
adtech.com
direct
10018
appnexus.com
direct
8581
f5ab79cb980f11d1
appnexus.com
reseller
7944
appnexus.com
reseller
1908
districtm.io
direct
100329
google.com
reseller
pub-9685734445476814
f08c47fec0942fa0
google.com
direct
pub-1777644552547247
f08c47fec0942fa0
google.com
direct
pub-9916934484793223
f08c47fec0942fa0
google.com
direct
pub-6902868163632501
google.com
direct
pub-3886296941040899
indexexchange.com
direct
185248
YP advertising reaches 28.6M visitors across desktop and mobile web, in countries such as United States, Canada, India, United Kingdom, Philippines. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Display, Linear TV, Mobile, MobileVideo, Native, Social, Search, Video, Display, Email Advertising on YP will allow you to reach consumers in industries or verticals such as Food & Beverage, Automotive, Mobile App Installs, Health & Beauty, Healthcare.

They are headquartered at Tucker, GA, United States, and have 526 advertising & marketing contacts listed on Kochava. According to their Ads.txt, YP inventory partners include: adtech.com, appnexus.com, districtm.io, google.com, indexexchange.com, yldbt.com, yieldlab.net, yahoo.com, vindicosuite.com, video.unrulymedia.com, undertone.com, udmserve.net, ucfunnel.com, tremorhub.com, themediagrid.com, telaria.com, taboola.com, synacor.com, ssp.ynxs.io, springserve.com, spotxchange.com, spotx.tv, sovrn.com, sonobi.com, somoaudience.com, smartadserver.com, smaato.com, sharethrough.com, sekindo.com, rubiconproject.com, rockyou.net, rockyou.com, rhythmone.com, revcontent.com, pubmatic.com, quantum-advertising.com, freeskreen.com, aolcloud.net, juicenectar.com, slimcut.media, advertising.com, openx.com, openx, onetag.com, mobileadtrading.com, mobfox.com, lockerdome.com, lkqd.net, lkqd.com, lijit.com, improvedigital.com, index, gumgum.com, fyber.com, freewheel.tv, emxdgt.com, criteo.com, coxmt.com, pubmatic, pubnx.com, pilotx.tv, outbrain.com, conversantmedia.com, brightcom.com, blutonic, bidtellect.com, bidfluence.com, beachfront.com, aralego.com, aps.amazon.com, aol.com, amazon.com, contextweb.com, btrll.com, advangelists.com, 33across.com, admarketplace.com, adform.com, adblade.com, admixer.net.

YP works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, BrightRoll, Centro, Adap.TV, Nanigans, Turn, Facebook Custom Audiences, Rocket Fuel, Blue Lithium, Tapad, Advertising.com, Rubicon Project, DoubleClick Bid Manager, AppNexus, Link Share, Commission Junction, AudienceScience, Tacoda.
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Alternatives & Competitors
Recently Searched Pages
Recent YP Tweets
Recent YP Tweets
YP Categories
Last Updated 11/2/24
YP advertising reaches 28.6M visitors across desktop and mobile web, in countries such as United States, Canada, India, United Kingdom, Philippines. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Display, Linear TV, Mobile, MobileVideo, Native, Social, Search, Video, Display, Email Advertising on YP will allow you to reach consumers in industries or verticals such as Food & Beverage, Automotive, Mobile App Installs, Health & Beauty, Healthcare.

They are headquartered at Tucker, GA, United States, and have 526 advertising & marketing contacts listed on Kochava. According to their Ads.txt, YP inventory partners include: adtech.com, appnexus.com, districtm.io, google.com, indexexchange.com, yldbt.com, yieldlab.net, yahoo.com, vindicosuite.com, video.unrulymedia.com, undertone.com, udmserve.net, ucfunnel.com, tremorhub.com, themediagrid.com, telaria.com, taboola.com, synacor.com, ssp.ynxs.io, springserve.com, spotxchange.com, spotx.tv, sovrn.com, sonobi.com, somoaudience.com, smartadserver.com, smaato.com, sharethrough.com, sekindo.com, rubiconproject.com, rockyou.net, rockyou.com, rhythmone.com, revcontent.com, pubmatic.com, quantum-advertising.com, freeskreen.com, aolcloud.net, juicenectar.com, slimcut.media, advertising.com, openx.com, openx, onetag.com, mobileadtrading.com, mobfox.com, lockerdome.com, lkqd.net, lkqd.com, lijit.com, improvedigital.com, index, gumgum.com, fyber.com, freewheel.tv, emxdgt.com, criteo.com, coxmt.com, pubmatic, pubnx.com, pilotx.tv, outbrain.com, conversantmedia.com, brightcom.com, blutonic, bidtellect.com, bidfluence.com, beachfront.com, aralego.com, aps.amazon.com, aol.com, amazon.com, contextweb.com, btrll.com, advangelists.com, 33across.com, admarketplace.com, adform.com, adblade.com, admixer.net.

YP works with Advertising technology companies such as Google Remarketing, DoubleClick.Net, BrightRoll, Centro, Adap.TV, Nanigans, Turn, Facebook Custom Audiences, Rocket Fuel, Blue Lithium, Tapad, Advertising.com, Rubicon Project, DoubleClick Bid Manager, AppNexus, Link Share, Commission Junction, AudienceScience, Tacoda.