China's first digital agency to independently own the DSP platform, Google China Adx buyer certification provider

Technology

In the past, if a media ad buyer wanted to buy an ad, he needed to work with an ad provider such as Google, Taobao, or one of the thousands of webmasters and ad networks in the market. Buy advertising is usually achieved through the following three ways: Create advertising buying plans according to established rules on different buying platforms; Cooperation with account agents; Communicate using APIs and ad servers Once these have been determined, when a qualifying impression occurs on a particular network, the advertising provider implements an advertisement purchase by displaying a corresponding advertisement. The advertisement buyer can then log in to his account to invoke data reports to optimize his advertising plan or make changes to the advertising plan. Those media advertiser buyers (and their customers) who need to display in large numbers need to do such work on dozens or even hundreds of advertising sources to get the amount of advertising they need.