Zemanta is an advertising-technology company, owned by Outbrain, offering programmatic native advertising platform.
We are specialized in the art and science of content distribution, and our product is designed for media agencies and brands who want to put their content to work.
Content promotion is becoming the most important part of the marketing budgets, as audiences are increasingly mobile and engaged with stories rather than display banners.
Measuring success in content promotion requires specialized tools. Zemanta platform connects with your website analytics to show as well as use the engagement metrics in the bidding process. Imagine being able to buy against metrics like time on site or bounce rate, rather than CPM and viewability.
The platform is connected with almost all exchanges and networks that offer native advertising formats, including Sharethrough, Triplelift, Yahoo! Gemini, Outbrain, Google, Facebook, giving you more choice and room for experimentation than any other native DSP.
- Company Name:Zemanta
- CEO Name:Todd Sawicki
- Parent Company Name:Outbrain
(View Trends)
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Headquarters: (View Map)New York, NY, United States
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Office Locations:New York, New York
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10 - 50 employees
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Desktop Display, Mobile Display, Native, Social
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Flat Rate, % of Media Spend
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Ad Technology Provider, Demand Side Platform, Retargeting
- Minimum Spend:$25000-$50000
- Headline:Demand Side Platform for Native Advertising
- Self / Managed Service:Self-Service & Managed Service
- IndustriesAutomotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Retail, Sports, Technology, Telecommunications, Travel & Leisure
- Key DifferentiatorZemanta is based on the idea that all content deserves an audience. We are focused on building content and media technology that helps marketers reach their maximum potential audiences.
- Targeting
Device, Location, Demographic, Network, Publisher and more.
- Data PartnersBlueKai, Liveramp
- Ad Verification / Brand Safety / Measurement / Viewability PartnersDistil Networks
- 3711 Global Rank
- 2016 United States
- 33.9 M Estimated Visits
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Referrals50.69%
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Direct17.42%
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Display16.96%
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Mail11.75%
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Social1.71%
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Search1.48%
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32.20%
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14.07%
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9.36%
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6.58%
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6.35%
- India 22.3%
- United States 13.9%
- Germany 11.7%
- France 7.5%
- Japan 3.6%
- Okanogan
They are headquartered at New York, NY, United States, and have 5 advertising & marketing contacts listed on Kochava.
Zemanta works with Advertising technology companies such as Google Adsense, AppNexus, AdRoll, AppNexus Segment Pixel, Twitter Ads, DoubleClick.Net, Facebook Exchange FBX, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, Facebook Custom Audiences, Google Remarketing, Bizo, LinkedIn Ads, DoubleClick Bid Manager.