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Zemanta (Outbrain)
Demand Side Platform for Native Advertising
Last Edited by
Dillon Ferdinandi
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About

Zemanta is an advertising-technology company, owned by Outbrain, offering programmatic native advertising platform.

We are specialized in the art and science of content distribution, and our product is designed for media agencies and brands who want to put their content to work.

Content promotion is becoming the most important part of the marketing budgets, as audiences are increasingly mobile and engaged with stories rather than display banners.

Measuring success in content promotion requires specialized tools. Zemanta platform connects with your website analytics to show as well as use the engagement metrics in the bidding process. Imagine being able to buy against metrics like time on site or bounce rate, rather than CPM and viewability.

The platform is connected with almost all exchanges and networks that offer native advertising formats, including Sharethrough, Triplelift, Yahoo! Gemini, Outbrain, Google, Facebook, giving you more choice and room for experimentation than any other native DSP.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Native
  • Social
  • Desktop Display, Mobile Display, Native, Social
  • Flat Rate, % of Media Spend
  • Ad Technology Provider, Demand Side Platform, Retargeting
  • Minimum Spend:
    $25000-$50000
  • Headline:
    Demand Side Platform for Native Advertising
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Zemanta is based on the idea that all content deserves an audience. We are focused on building content and media technology that helps marketers reach their maximum potential audiences.
  • Targeting

    Device, Location, Demographic, Network, Publisher and more.

  • Data Partners
    BlueKai, Liveramp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Distil Networks
Site Traffic
  • 3711 Global Rank
  • 2016
    United States
  • 33.9 M Estimated Visits
Traffic Sources
  • Referrals
    50.69%
  • Direct
    17.42%
  • Display
    16.96%
  • Mail
    11.75%
  • Social
    1.71%
  • Search
    1.48%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 4,246
125
Links In Count 6,459
160
India Rank 3,639
7
India Page Views 22.3%
0.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Air
Zemanta advertising reaches 33.9M visitors across desktop and mobile web, in countries such as United States, Japan, Germany, Canada, France. Pricing models they offer are flat_rate, % of Media Spend on channels such as Display, Mobile, Native, Social Advertising on Zemanta will allow you to reach consumers in industries or verticals such as Automotive, Entertainment, Retail, Travel & Leisure, Clothing & Fashion, Food & Beverage, Telecommunications, eCommerce, Financial Services, Consumer Packaged Goods, Sports, Technology, Health & Beauty; you can target them with parameters such as: Device, Location, Demographic, Network, Publisher and more..

They are headquartered at New York, NY, United States, and have 5 advertising & marketing contacts listed on Kochava.

Zemanta works with Advertising technology companies such as Google Adsense, AppNexus, AdRoll, AppNexus Segment Pixel, Twitter Ads, DoubleClick.Net, Facebook Exchange FBX, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, Facebook Custom Audiences, Google Remarketing, Bizo, LinkedIn Ads, DoubleClick Bid Manager.
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Last Updated 12/19/24
Zemanta advertising reaches 33.9M visitors across desktop and mobile web, in countries such as United States, Japan, Germany, Canada, France. Pricing models they offer are flat_rate, % of Media Spend on channels such as Display, Mobile, Native, Social Advertising on Zemanta will allow you to reach consumers in industries or verticals such as Automotive, Entertainment, Retail, Travel & Leisure, Clothing & Fashion, Food & Beverage, Telecommunications, eCommerce, Financial Services, Consumer Packaged Goods, Sports, Technology, Health & Beauty; you can target them with parameters such as: Device, Location, Demographic, Network, Publisher and more..

They are headquartered at New York, NY, United States, and have 5 advertising & marketing contacts listed on Kochava.

Zemanta works with Advertising technology companies such as Google Adsense, AppNexus, AdRoll, AppNexus Segment Pixel, Twitter Ads, DoubleClick.Net, Facebook Exchange FBX, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, Facebook Custom Audiences, Google Remarketing, Bizo, LinkedIn Ads, DoubleClick Bid Manager.