Online Loyalty Marketing Services MyPoints (www.mypoints.com), provides advertisers with an effective means to reach a large online audience with targeted marketing campaigns. The MyPoints program also enables consumers to earn points-based rewards by responding to email offers, completing online surveys, shopping online and engaging in other online activities. Rewards points are redeemable in the form of third-party gift cards and other benefits from over 6…0 merchants, including retailers, theaters, restaurants, airlines and hotels. Classmates Media Corporation operates leading online social networking and online loyalty marketing services under the Classmates and MyPoints brands. The company's success is driven by its expertise in growing and monetizing large audiences in a cost effective manner and enabling advertisers to reach online consumers effectively. Large membership bases and rich databases of member information provide Classmates Media with a significant competitive advantage.