BioNews Services is a leading online health, science and research publication company, delivering daily, targeted news, information resources and social media content directly to targeted patient and caregiver populations via more than 60 disease specific digital publications BioNewsÕ web assets provide patients with much-needed news and information about the latest developments in treating diseases through niche, disease-specific news websites and complementary social media platforms. These platforms provide pharmaceutical and biotechnology companies direct access to patient and caregiver populations allowing for unique communication and interaction channels. This intimate level of touch helps companies accelerate their online patient-centric marketing and brand awareness campaigns. Meeting the Challenges of Patient Engagement Marketing and promotion strategies for the biotech industry are no longer exclusive to targeting physicians and healthcare providers. Direct patient engagement is now the most effective means of achieving marketing goals, as people with chronic diseases are increasingly pro-active in accessing information about treatment options online and participating in the treatment decision process with their health care provider. Being able to reach niche patient populations for specific diseases in a direct manner remains a major unmet need in digital marketing and promotion. BioNews Services: Direct Patient Engagement Through Digital Content BioNews ServicesÕ leading online health, science and research publication model offers unparalleled reach into patient populations online. By delivering daily, targeted news, information resources and social media on niche, disease-specific websites and social media accounts, BioNews leverages trust, authority and relevance to deliver advertisers and sponsors access to a deeply engaged, receptive audience.