ÒDer TagesspiegelÓ is the newspaper for executives and business people in Berlin and the surrounding region. ÒRerum cognoscere causas:Ó day after day, the newspaperÕs award-winning journalists set out in search of the reasons why things happen. The paperÕs Latin motto emphasizes its independent, liberal position. 318.000 readers (LA Berlin 2016) in Berlin and Brandenburg alone appreciate this professional ethic. With its noticeably young, well-educated, professionally well-positioned Ñ and therefore affluent Ñ readership, ÒDer TagesspiegelÓ is optimally positioned in the decisionmaker segment.