The Alchimie Forever skin care line is the creation of the Polla family. Dr. Luigi Polla, a dermatologist and European leader in the field of cosmetic laser therapy, is an expert on skin aging. Dr. Barbara Polla, a leader in biomedical research on antioxidants and stress proteins, is a specialist in cellular aging. In 1997, they opened Forever Laser Institut in Geneva, Switzerland, the first fully-integrated European medical spa, dedicated to beauty, health, and well being. Then, in 2000, to advance and extend the healing and preventive benefits achieved at Forever Laser Institut, we launched the Alchimie Forever product line for daily use (initially under the name Forever Choice). In parallel, we share a passion for contemporary art, and created in 1991, also in Geneva, the avant-garde gallery Analix Forever, dedicated to the discovery and promotion of talented young artists worldwide. Alchimie Forever products blend our varied interests in skin aging (the products are filled with age defying antioxidants), lasers (the products are named after laser-related terms), and art (the marketing materials are designed by contemporary artists).