All Def Digital (ADD) is a premium, multi-platform digital media company and entertainment hub, curating, developing and connecting a new generation of content creators to global fans. ADD embraces multi-racial but singularly cultural urban entertainment in all its forms Ð across comedy, music, poetry, news and other cultural programming Ð through myriad platforms, partnerships and outlets, including a record label, television and motion picture development group, artist management, creative agency services, and digital channel management and optimization. In a short period of time, ADD has experienced exponential growth in its influential YouTube channel and cross-platform network, original series and sketch comedy, its music programming and emerging artist discovery initiatives, branded entertainment and multi-dimensional sponsorships with global advertising partners.