Led by senior direct marketing industry executives, Allscope Direct handles every detail of ROI driven, response media campaigns. With state of the art analytic tools, the ROI of each consumer touch-point is monitored and optimized on a continual basis to drive maximum profitability. Fully integrated within the Allscope planning process, DR media expertise is leveraged to offer both brand and response clients deeply discounted media, along with a clear and measurable return for every media dollar. It is this hallmark of fully transparent and accountable advertising that has fueled the explosive growth of the DR industry, and the emergence of Allscope Direct as an essential resource for its growing list of clients. Allscope Direct manages the following services: + Strategic planning + Creative ideation + Offer development + Deeply discounted media buying + Results analysis and reporting