AMCI is an automotive marketing consulting firm made up of automotive experts and enthusiasts. We are COMMITTED, UNDAUNTED and UNITED, and our AUTOMOTIVE PASSION drives everything we do. Our company is organized to provide a focus and discipline that yields meaningful, measurable results through three distinct divisions: AMCI LIVE creates events and activations that target the right audiences„from consumers to journalists„to bring brands and products to life in ways that change behavior and inspire conversation. And, while we love to release endorphins through unforgettable drive experiences, we realize the true power of automotive experiential extends far beyond this. Social media intelligence, shareable content, thoughtful sponsorship integration and, most important, meaningful product interaction contribute to what matters most: ROI. AMCI TESTING is driven by a single focus„telling the honest story of products and brands.æFor consumers, we deliver definitive empirical information that enables them to make an informed purchase based on fact. For manufacturers, we give a truthful measure of product advantages, shortcomings and necessary improvements. And because the FTC keeps a close watch on what we do, our work is held to the highest government standards and scrutiny. In more than 30 years of testing, we have never had a claim overturned. Not once. AMCI INSIDE focuses on helping companies create exceptional customer experiences. Since our founding, that singular purpose has driven everything we do. At the core of our approach is the understanding that TRUST is essential in any relationship. Between company and customers. Employees and managers. Managers and leadership. When TRUST is strong, everyone wins. TRUST results in advocacy, which leads to long-term business success. In other words: WE CREATE ADVOCATES