APRIL is an international insurance services group which has chosen innovation as the key to driving its development, by seeing insurance from the customer's perspective. Making this commitment, which means pushing boundaries and keeping things simple, has enabled it to become in less than 20 years the leading master broker in France and an international authority with operations in 37 different countries. Over 4,000 staff members insure, advise, design, manage and distribute insurance solutions and assistance services for private individuals, professionals and businesses, amounting to some 6 million policy holders. APRIL achieved a turnover of Û778.6m in 2013.