Arsenic is a youth culture movement with sexy & provocative roots driven to democratize media. It's network of mobile-first channels and user-submission based format has given it incredible strength amongst millennials. It's been described as Maxim for the Snapchat generation". ArsenicTV has higher daily viewership on Snapchat than E!, MTV2, ESPN2, CNN or Oxygen have on cable. Instagram engagement is stronger than many legacy brands such as, Esquire, Maxim, Vice, Vanity Fair and People. Arsenic has a strong celebrity user-base, including Justin Bieber, Kevin Hart, Trey Songz, Calvin Harris, Skrillex, and Travis Barker."