The AANA (Australian Association of National Advertisers) is the peak national body championing the interests of AustraliaÍs top advertisers. For over 85 years the AANA has represented AustraliaÍs largest and well-known brands across FMCG, automotive, finance and insurance, travel, health and beauty, media and communications. The AANA works to protect the interests of these businesses who contribute to an estimated advertising spend of more than $14 billion a year. As The Respected Voice for Brands the AANA charter is to inspire and promote responsible, innovative and respectable marketing. At the core of this charter is AANAÍs clear mandate to maintain and evolve the Codes which underpin the self-regulatory system of advertising in Australia, safeguarding the rights of its members to commercial free speech and protecting consumers by ensuring advertising and marketing communications are conducted responsibly.