Results. ThatÍs all that really matters. Barrington Media Group is in the business of delivering results for our clients. As the leading performance based radio group in the country, BMGÍs data driven model gives our clients the unique opportunity to harness the power of direct response advertising on a fixed lead cost basis to grow their businesses rapidly and with low risk. From creative development to analytics, media strategy to revenue optimization, BMG has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver profitable results for our clients.