Our mission at Bay Alarm Medical is to provide affordable safety and peace of mind to our customers and their loved ones. As a subsidiary of Bay Alarm, a family-owned business, we have over six decades of experience providing monitored security services to over 150,000 customers. All of our services and policies are designed to protect our customers and serve their needs. We value our customers, many of whom are aging adults, and we are devoted to ensuring their satisfaction and well being. With the aging of our population comes the societal challenge of ensuring the infrastructure -- a critical element of which is technology-driven -- enables aging adults to live healthy, independent and productive lives. At the same time, the rapid growth of the population raises concerns about the well being of older consumers as they may become vulnerable due to health challenges, chronic or terminal illness, diminished communication capabilities, or financial circumstances. Consequently, elderly have been the targets of deceptive business scams involving other medical alert system providers. We believe a lack of knowledge about the medical alert system market among the aging contributes to a higher level of susceptibility to deception, fraud and unscrupulous business practices. Protection of the senior and aging population is Bay Alarm MedicalÍs principal concern. As the leader in the field, Bay Alarm Medical believes it has a responsibility to set high standards for how we conduct business, our professional behavior, and what we expect from our employees. The Bay Alarm Medical Code of Ethics establishes these standards, and our aim is to set an industry benchmark for uncompromisingly ethical and transparent business practices.