ABOUT bebe bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle. Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 35 years later, bebe has established itself as one of the world's top fashion retailers. bebe STORES Within its stores and on bebe.com, bebe seeks to create an upscale, visually stimulating boutique environment while providing top-notch service to ensure an exceptional shopping experience. Stylists are knowledgeable, passionate about fashion and skilled at addressing clients'_ styling needs. bebe also offers a line of merchandise branded with the distinctive bebe logo for those who love to wear the bebe name. bebe markets its merchandise under the bebe and bebe outlet names through more than 200 retail stores, more than 100 international-licensee operated stores and bebe.com. bebe.com Launched in 1998, bebe.com continues the bebe store experience and provides a complete assortment of bebe merchandise to clients in the United States and internationally.