A new luxury commissioning experience, where your facial reactions shape and guide your way to a recommended Bentley specification, inspired by you.

At our factory in Crewe, England, some of the world’s most inspired cars are created. From the vast selection of exterior paint colours, wheels, leather hides and wood veneer, billions of combinations are possible.

To help inspire you, the Bentley Inspirator application will launch a commissioning experience like no other, resulting in a tailored specification that is as individual as you.

Using the latest in emotional recognition technology, watch as you are guided through an immersive film that is shaped, directed and inspired by your facial and emotional reactions. Based on four key measures of engagement – captured by your device’s camera – your personal vision of extraordinary is defined and a bespoke Bentley is recommended for you.

You are shown why certain colours and materials were suggested for you, and how your interaction with the video content resulted in your recommended specification. This is then published within a special digital magazine stored within the app.

The Bentley Inspirator includes:
• An individual film experience that uses emotional recognition software to create a bespoke Bentley
• A personalised digital magazine outlining the key features of your Bentley