Bershka was set up in 1998 as an innovative fashion retail concept that targets young fashion oriented customers. There are currently more than 1000 stores in over 70 markets. At Bershka, fashion is more than just what you wear, it's a reflection of the cutting-edge attitude that defines young fashion-enthusiasts. Bershka customers are blind to preconceptions. They know what they want and are not afraid to risk to set trends, using their fashion know-how to create a unique and personal style. We understand fashion as a creation of quality designs that can capture and react to the ever-changing demands of the market. Our target is bold and daring, interested in fashion, music, culture and the latest technologies, using social media as a tool to be constantly connected to the world. --------------------------------------------------------------------------------------------------------------------------------------------------- Bershka nace en 1998 como un concepto innovativo orientado a una clientela joven e interesada en moda. A dÕa de hoy, contamos con màs de 1000 tiendas en 70 mercados en el mundo. En Bershka la moda es el reflejo de su actitud: joven, vanguardista y osada. El cliente Bershka no tiene prejuicios, sabe lo que le gusta y no tiene miedo a arriesgar para estar a la Ïltima. Conocedor de las tendencias, sabe trasladarlas a su mundo y crear un estilo Ïnico y personal. Bershka es vanguardia. Nuestra manera de entender la moda se basa en la creaciÑn de un diseÐo de calidad que sabe captar y responder ràpidamente a las demandas del mercado. Nuestro pÏblico es gente atrevida, e interesada en moda, mÏsica, cultura y nuevas tecnologÕas, y que accede a esta informaciÑn y se comunica constantemente a trav_s de las redes sociales.