Betterment
Betterment is the largest independent online financial advisor that serves one purpose: to help you make the most of your money. WeÍre taking investment strategies that have been around for decades and using technology to deliver them to hundreds of thousands of customers across our three business lines: direct-to-consumer, Betterment for Advisors, and Betterment for Business. For one low, transparent advisory fee, Betterment gives you personalized advice for retirement planning, building wealth, and other financial goals. Then, we invest your money, working to lower taxes and increase long-term returns. If youÍd like to talk to someone about your specific financial situation, you can access our team of licensed financial experts. Learn more at Betterment.com. https://www.betterment.com/social-disclosures/
Financial Services
200 - 500
New York, NY, United States
About

Betterment is the largest independent online financial advisor that serves one purpose: to help you make the most of your money. WeÍre taking investment strategies that have been around for decades and using technology to deliver them to hundreds of thousands of customers across our three business lines: direct-to-consumer, Betterment for Advisors, and Betterment for Business.

For one low, transparent advisory fee, Betterment gives you personalized advice for retirement planning, building wealth, and other financial goals. Then, we invest your money, working to lower taxes and increase long-term returns. If youÍd like to talk to someone about your specific financial situation, you can access our team of licensed financial experts. Learn more at Betterment.com.

https://www.betterment.com/social-disclosures/

Site Traffic
  • 21394 Global Rank
  • 4060
    United States
  • 2.51 M Estimated Visits
Traffic Sources
  • Direct
    82.44%
  • Search
    13.33%
  • Referrals
    1.44%
  • Mail
    1.23%
  • Display
    1.04%
  • Social
    0.51%
Geography Breakdown
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Alexa Traffic Data
Global Rank 5,311
23,771
United States Rank 1,124
3,490
United States Page Views 96.4%
0.8%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 SDKs
  • 4.73 Avg. Rating
  • 1.53 K Total reviews
  • App Url: https://itunes.apple.com/app/betterment/id393156562
  • App Support: https://www.betterment.com/about/contact/
  • Genre: Finance
  • Bundle ID: betterment
  • App Size: 153 M
  • Version: 7.31.1
  • Release Date: September 20th, 2010
  • Update Date: June 3rd, 2021

Description:

You might be wondering why you should download this investing app. It’s simple: Betterment is built to make investing easy, with a personalized experience that fits your needs whether you’re an investor-in-training or a market guru. We’ll help you invest your money for the things you want most, so you can live better. Join the 650,000+ people who entrust us with over $30 billion. See important disclosures in the final image above.

You’ve got a lot going on, so we made it easy
- Sign up in 3 minutes
- Invest in expert-built portfolios of global companies
- $10 min deposit
- No minimum balance
- One low, annual fee of 0.25%

Optimized to help you save more because duh
- Automated trading tools
- Tax-saving automation
- Safe and secure
- Connect outside accounts to see your big picture
- Fiduciary financial advice that puts your best interests first

Personalized because we like you just the way you are
- Designed for your personal goals
- Built for all levels of investing experience
- Customize your stock-and-bond risk level
- Choose from our socially responsible options
- Upgrade for more personal service from an expert financial advisor

Get more with Betterment
- Manage your everyday spending with Checking
- Get rewards at 1000s of brands with the Betterment Visa® Debit Card1
- Save and earn interest on your cash with Cash Reserve
- Save for retirement with an IRA (Roth, Traditional)
- Get a 401(k) plan for your business

The proof is in the numbers (we like those around here)
- 650,000+ clients
- $30 billion managed

See what we’re all about:
- Instagram: @BettermentHQ
- Twitter: @Betterment

About us:
Welcome to the Betterment app! If you’re interested in saving and investing, you’re in the right place. We’re more than just a delightful investing experience with a hopeful name. Here’s why we think our saving and investing app is so much better.
As an independent digital investment advisor and fiduciary, Betterment’s mission is to help you do what’s best for your money so you can live better. Getting started takes minutes, there’s no minimum balance. You can save for specific goals or keep it general. Then you’ll invest in one of our expert-built stock-and-bond ETF portfolios.
Once you set up your investment goals, you can trust us to handle the details. Or, if you prefer a more hands-on approach, you can customize your portfolio, select your own ETFs, and more. You can feel confident either way because your best interests are our best interests.
And, as your financial advisor, we’ll give you guidance on how to make smart decisions to work toward achieving your financial goals along the way:
- We recommend how to invest your money and fund your goals over time.
- If you’re ever behind on your saving, we provide helpful nudges to get you back on track.
We also provide features that can help you save on taxes, so you can keep more of your hard-earned money.
You can also make an impact with your investment portfolio. Our Socially Responsible Investing ESG portfolio options (Broad Impact, Social Impact, and Climate Impact) enable you to invest in stock-and-bond ETFs that support minority empowerment and gender diversity, lower carbon emissions, and the funding of green projects.
Keep track of your financial life across your short and long-term money goals with one easy-to-use app.
Download the app to see the Betterment difference.
Start investing with Betterment today, for a better tomorrow.
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Checking accounts and the Betterment Visa Debit Card provided and issued by nbkc bank, Member FDIC. Checking made available through Betterment Financial LLC. Neither Betterment Financial LLC, nor any of their affiliates, is a bank. Betterment Financial LLC reimburses ATM fees and the Visa® 1% foreign transaction fee worldwide, everywhere Visa is accepted.

Daily Downloads Dec 01 - 31, 2024

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Dane Arthur

May 13, 2021

Easy and clear

I love the projected savings calculator- I have one for buying a new van, one for a home savings and one for retirement. It’s a great way to set monthly contributions and see how they visually add up over time.

Amigammon

May 12, 2021

Good, but...

I would like to be able to cancel transactions that haven't been completed yet, such as rollovers while on the app. iPad iPad iPad iPad iPad version, please. I cannot see some of my accounts or account histories. A frustrating app. Statements? Where?

Rail stuff

May 12, 2021

Good

Best app ever

jchekanoff

May 10, 2021

Constant sign-out

Betterment’s app constantly logs me out, as if I’m using a public computer or web browser. Please allow for longer sessions when Touch ID or Face ID are enabled. Please resolve this quickly. Nearly every retail bank and investment company allows indefinite sessions on mobile.

cestmoichien

May 09, 2021

More social impact options please

The social/environmental/NAACP minority empowerment/gender diversity impact options seems great in theory but if you look at the composition of those funds on morning star the top investments are literally all Facebook, Amazon, alphabet, sometimes Northrop. What? I understand these meet certain criteria but I would like to be able to choose organizations with better track records and business models. Also I appreciate the guidance of the goal oriented UX but it’s only useful to users who completely rely on the betterment framework. I have money elsewhere and am investing the amount I want to, and don’t need to be constantly reminded I’m being too aggressive or not likely to reach an arbitrary target etc.

ateny

May 08, 2021

Can’t remove a goal after it’s added

Can’t remove a goal after it’s added
Launch Services
macOS Launch Services is an API that enables a running app to open other apps or their document files, similar to the Finder or the Dock.Launch Services eliminates apps having to query the Finder to open an app, document, or URL for them. The macOS Finder itself uses Launch Services to perform such tasks. Because the Finder performs no additional processing beyond calling Launch Services, any client using Launch Services for these purposes behaves identically to the Finder.
AVFoundation
The AV Foundation framework provides an Objective-C interface for managing and playing audio-visual media in iOS and OS X applications.
Core Foundation Framework
Core Foundation is a framework that provides fundamental software services useful to application services, application environments, and to applications themselves. Core Foundation also provides abstractions for common data types, facilitates internationalization with Unicode string storage, and offers a suite of utilities such as plug-in support, XML property lists, URL resource access, and preferences.
Core Graphics
The Core Graphics framework is based on the Quartz advanced drawing engine. It provides low-level, lightweight 2D rendering with unmatched output fidelity. You use this framework to handle path-based drawing, transformations, color management, offscreen rendering, patterns, gradients and shadings, image data management, image creation, and image masking, as well as PDF document creation, display, and parsing.
Core Location Framework
The Core Location framework lets you determine the current location or heading associated with a device. The framework uses the available hardware to determine the user’s position and heading. You use the classes and protocols in this framework to configure and schedule the delivery of location and heading events. You can also use it to define geographic regions and monitor when the user crosses the boundaries of those regions. In iOS, you can also define a region around a Bluetooth beacon.
Foundation Framework
The Foundation framework provides a base layer of functionality for apps and frameworks, including data storage and persistence, text processing, date and time calculations, sorting and filtering, and networking. The classes, protocols, and data types defined by Foundation are used throughout the macOS, iOS, watchOS, and tvOS SDKs.
MobileCoreServices
Use uniform type identifier (UTI) information to create and manipulate data that can be exchanged between your app and other apps and services using MobileCoreServices.
Quartz Core Framework
Allow users to browse, edit, and save images, using slideshows and Core Image filters.The Quartz Composer API supports processing and rendering graphical data and allows developers to create custom patches for the Quartz Composer developer tool. ImageKit provides user interface support for browsing, editing, and saving images, showing slideshows, and browsing and previewing Core Image filters. PDFKit is a technology that allows applications to display and manipulate PDF documents.
System Configuration F...
This collection of documents describes the programming interfaces of the System Configuration framework. The System Configuration framework provides functions that determine the reachability of target hosts in both a synchronous and an asynchronous manner. It also provides error detection facilities.
UIKit
The UIKit framework (UIKit.framework) provides the crucial infrastructure needed to construct and manage iOS apps. This framework provides the window and view architecture needed to manage an app’s user interface, the event handling infrastructure needed to respond to user input, and the app model needed to drive the main run loop and interact with the system.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
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Betterment receives up to 1.7M pageviews per day, in countries such as United States.

They are headquartered at New York, NY, United States, and have 1 advertising & marketing contacts listed on Kochava. Betterment works with Advertising technology companies such as Google Remarketing, Facebook Exchange FBX, Perfect Audience, eXelate, Nanigans, DoubleClick.Net, AppNexus, Turn, Yahoo Publisher Network, Varick Media Management, AdRoll, Google Adsense, Advertising.com, Yield Manager, Twitter Ads, Yahoo Small Business, Pubmatic, IponWeb BidSwitch, AppNexus Segment Pixel, Centro, Facebook Custom Audiences, Criteo, ContextWeb, Openads/OpenX, Rubicon Project, Index Exchange, ADTECH, Improve Digital, Open AdStream, Zedo, Adify, VINDICO, Magnetic, The Trade Desk, Neustar AdAdvisor, Aggregate Knowledge, Tapad, LiveIntent, Drawbridge, Conversant, BlueKai DMP, BlueKai, Crosswise, Burst Media, DemDex, DoubleClick Bid Manager, Dstillery, Bizo, Criteo OneTag, LinkedIn Ads, Adobe Audience Manager Sync, Videology, Rocket Fuel, Adap.TV, PebblePost, Right Media, Amazon Ad System, Amazon Associates, SpringServe, Google Floodlight Counter, Taboola, ExactTarget, Atlas.