BEYMEN, THE LEADING FASHION BRAND OF TURKEY Tasteful, luxurious, chic and hip BEYMEN was established in 1971 to produce collections for men. From 1971 on, BEYMEN expanded its products from menÕs to womenÕs, from kidsÕ to home collections. It solidified its reputation in Turkey not only through fashion but also through the value and importance it attached to creativity. During the 90Õs BEYMEN introduced the first Mega store concept in Turkey. BEYMEN is the first ÒLuxury Retail HouseÓ in Turkey. A unique sense of service combined with creativity and design know-how has placed BEYMEN at the top of Turkish ready-to-wear industry. BEYMEN offers a lifestyle that combines the power of creative thinking with high quality. BEYMEN stores are located at strategically crucial fashion areas. These are not just spaces where items are sold, but living spaces of superior quality. BEYMENÕs customers have the opportunity to choose from world giants such as Dolce&Gabbana, Moschino, Stella McCartney, Bottega Veneta, Dior, Lanvin, Balenciaga, Chloe, Marni, TodÕs, Celine, Jil Sander, Etro, Ermenegildo Zegna, Kiton and Paul Smith. Establishing many firsts, BEYMEN has always been a pioneer of fashion in Turkey. As early as 1987, BEYMEN introduced Turkey with a brand new policy: Unconditional Customer Happiness. With all these in mind, the companyÕs most important rule became: ÒCustomer happiness above all.Ó