Borghese combines the tradition of classic Italian beauty and modern sensibility in its collection of skincare and color cosmetics. Color cosmetics are innovative with treatment focus. Skincare delivers the preventative care concerns of Millennials and the anti-aging needs of Generation X. Borghese created the spa category when it introduced the world renowned Fango, the original mud mask. All products blend state-of-the-art science with the organic riches of the earth. Borghese is privately-held, and growing rapidly. The brand has a rich history, and high consumer awareness, in the U.S. and Asia. The company has aggressive plans to build the brand and expand business, on a selective basis.