Boutique 1 Group, with offices in London and Dubai, opened its first store in 2000 and has grown to 20 stores in four cities as well as www.Boutique1.com, an online store serving customers globally. The company operates four multi-brand luxury fashion stores under the Boutique 1 brand across London, Dubai, Abu Dhabi and Beirut. Boutique 1 stores are go-to destinations for the best in fashion, housing over 200 brands including established names as well as up and coming designers, all set in an environment of understated luxury that lets the products stand out. Boutique 1 is renowned for its pioneering spirit and innovation as well as its mix of luxury, glamour and energy. The name says it all. The word ÒBoutiqueÓ stands for personalised service, brand intimacy and exclusivity because despite the impressive scale of the stores, the customer experiences all the benefits of a small boutique Ð the passion of the people behind it shines through. The number 1 in the name symbolises Boutique 1Õs many firsts. Boutique 1 has teamed up with some of the most coveted labels in the world including Alaia, Elie Saab, Isabel Marant, Missoni, The Row and Victoria Beckham to offer shop-in-shop concepts within its stores as well as unique window installations designed in collaboration with the likes of Erdem, Proenza Schouler and Raquel Allegra. Other brands carried in the Boutique 1 stores include Oscar de la Renta, Giambattista Valli, 3.1 Phillip Lim and Alexander Wang. In addition, Boutique 1 Group owns and operates mono-brand stores under franchise agreements or as joint ventures with brands including Elie Saab, Missoni, Isabel Marant, Paul & Joe, Furla and Monica Vinader in London, Dubai, Abu Dhabi and Beirut.