Brand South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. Its mandate is to develop and implement a proactive marketing and communication strategy for South Africa, promote economic competitiveness, drive trade and investment, and develop pride, patriotism, social cohesion and active citizenship among South Africans.
A number of government departments have partnered with the Brand South Africa on this campaign - ensuring that it is fully integrated and communicated. These departments include the departments of Trade and Industry (DTI), Environmental Affairs and Tourism (DEAT), Foreign Affairs (DFA), and Home Affairs (DHA), as well as the Government Communication and Information System (GCIS). Other partners include the 2010 LOC and SA Tourism.
Brand South Africa has a number of portals you can use to gather information and learn more about the strategies we have implemented as well as our goals, ideals and guidelines. If you would like to learn more please visit the following portals.
http://www.southafrica.info
http://www.brandsouthafrica.com
http://www.mediaclubsouthafrica.com
http://www.brandsouthafricaresource.com
- Company Name:Brand South Africa
(View Trends)
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Headquarters: (View Map)Johannesburg, NA - South Africa, South Africa
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Marketing and Advertising
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10 - 50 employees
- 513376 Global Rank
- 4990 South Africa
- 131 K Estimated Visits
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Search83.29%
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Direct12.34%
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Referrals3.28%
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Social0.56%
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Display0.53%
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Mail0.00%
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74.40%
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7.14%
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1.58%
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1.18%
- South Africa 72.7%
- United States 6.3%
- United Kingdom 4.1%
- Nigeria 2.1%
- India 1.4%
- Culture, Media and Sport
- Broadcasting
- 10 SDKs
- App Url: https://itunes.apple.com/app/brand-south-africa/id1476252715
- App Support: https://www.brandsouthafrica.com/contact-us
- Genre: Social Networking
- Bundle ID: com.brandsouthafrica.app
- App Size: 67.2 M
- Version: 1.7
- Release Date: August 30th, 2019
- Update Date: April 18th, 2020
Description:
Brand South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa.
At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective.
Brand South Africa is the official marketing agency appointed to promote the country brand. It works to create a positive, unified image of South Africa; one that builds pride, promotes investment and tourism, and helps new enterprises and job creation.
There are many benefits to having a consolidated brand image, with the most important being that a consistent Brand South Africa message creates strategic advantages in terms of trade and tourism for the country in an increasingly competitive marketplace.
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Native39.47%
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Standard47.37%
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Direct13.16%
They are headquartered at Johannesburg, NA - South Africa, South Africa, and have 1 advertising & marketing contacts listed on Kochava. Brand South Africa works with Advertising technology companies such as DoubleClick.Net, Facebook Custom Audiences, Google Remarketing, Cadreon.