Caesars Entertainment EMEA is one of the most established and innovative operators in the casino industry, having been a market leader for over 40 years. Currently operating under a number of brand names throughout the UK including; the iconic Playboy Club in Mayfair, The Empire Casino, The Sportsman, The Rendezvous (Brighton and Southend), Manchester235 and Alea Casinos (Nottingham and Glasgow). A pioneer of loyalty in the industry, Caesars Entertainment was the first to introduce a loyalty scheme; Player Rewards, based on the highly successful Total Rewards scheme used by Caesars Entertainment in the US. The scheme has over 1.2m members. Caesars Entertainment was also the first casino group in the UK to introduce dynamic leisure facilities to its properties to make them true entertainment destinations, these include celebrity chef restaurants (James Martin and Marco Pierre White) and a sports bar in partnership with Carlsberg. In 2006, Caesars Entertainment, the worldÍs largest casino entertainment company and best known for properties such as Caesars Palace, Planet Hollywood and Harrahs acquired LCI. Being part of this global gaming giant provides unrivalled networks and benefits for customers such as an advanced VIP offering and cross marketing opportunities in Las Vegas and Atlantic City. Within the community, the company is a corporate supporter of Sports Aid, The PrinceÍs Trust Business in the Community charity and Crimestoppers as well as making regular contributions to the Gambling Trust which funds research and education programmes to support problem gamblers. Individual casino brands are also active in their local communities with grass roots initiatives. Caesars Entertainment is passionate about delivering exceptional gaming entertainment; inspiring grown-ups to play throughout the world.