CARROT Insights is about delivering more than marketing techniques, it's about using technology to support unique expertise and deep analytics in new and industry-leading ways. We built the worldÍs first national wellness rewards platform to allow public sector agencies and organizations that have long been focused on healthy lifestyle improvements to reduce costs, deepen their reach into target populations and discover audience insights that will help focus and sharpen future campaigns. This national mobile wellness rewards initiative harnesses the publicÍs affinity for popular loyalty points, the convenience of smart phone technology and CanadiansÍ natural desire to lead healthier lives. It is this unique combination that results in such a powerful ñnudgeî platform _ in support of a healthier, better Canada. With the support of the Public Health Agency of Canada and our three founding charity partners, the Heart & Stroke Foundation, the Canadian Diabetes Association, and YMCA Canada, we are creating the largest control group of its kind in the world, to support large-scale behaviour shifts across the country.