Castleford is a content marketing business with offices in Sydney and Auckland. We produce a wide range of original, high quality editorial, graphics and video content, supported by a team of content marketing strategists and custom-built technology. Our commitment to building our own specialist, in-house teams means we can offer clients a joined-up service, with writers, designers, videographers, strategists and developers coming together to deliver content marketing that gets results. Visit our website to see some relevant examples. Content Production at Castleford Our production teams operate in a newsroom-style environment, applying the principles of a traditional news business - such as a commitment to quality and the proper use of sources - to the exciting new world of content marketing. The scale of our operation in Australia and New Zealand, along with our American sister company, makes us ideally-placed to meet the growing demand for regular, tailored content for company blogs, websites and social media. Content Strategy at Castleford As well as the ability to produce a wide range of content, we also create and deliver tailored content strategies for our ever-growing client list. Our in-house strategy team helps each client identify the right content types, conversion opportunities and publishing platforms to align their content marketing with their commercial priorities. Our strategists build flexible Editorial Briefs and run rolling Content Plans to give clients full control over their content marketing. They also provide regular reports that show ROI, highlight new opportunities and tweak the strategy. Content Technology at Castleford The third piece of our content marketing jigsaw is the technology we've developed to help clients really leverage the content we create for them. Our tech platform allows clients to easily publish new blog content, host downloadable assets and capture lead information from their website visitors.