Eyewear is our great passion.
Continuous Research & Development is our soul.
Superb craftsmanship is our heritage.
Top-quality products are our pride.

Since our founding in 1956 as a manufacturer of optical spare parts, CHARMANT Group has endeavored to create top-quality, state-of-the-art eyewear, thereby maximizing the satisfaction and well-being of our customers.

High Quality - CHARMANT Group continuously seeks the highest quality, not only in the eyewear itself, but also in the choice of materials, production and service.

Innovation - Continuous developments and the optimization of our own technology have made CHARMANT Group what it is today: a worldwide renowned synonym for titanium frames.

Honesty - Following a strict philosophy towards honest pricing, we make our high-quality standard affordable in the market.

Brand Identity - Our success lies in the companyÍs dedication to ensuring individual brand identities for our House and License brands - making them unique and recognizable in the market.

Reliability _ We keep our promise of perfection and dedicated service to our customers, while focusing on their aspirations and requirements.

Partnership - Our utmost goal is the cultivation of excellent relationships with our customers and business partners.