Chasm Institute LLC helps high-tech companies learn, apply, and operationalize best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements with high-tech companies. We provide professional development programs, action workshops, and a cloud-based strategic marketing application called ChasmPlaybook. Our solutions help companies align their development, marketing, and sales functions to achieve and maintain market leadership in their categories. The Technology Adoption Life Cycle introduced a completely new way of examining how customers adopt disruptive innovations. If your workforce understands and leverages it, your business will be more successful. Ignore it and you risk losing leadership as markets change.