Since 2001, Chief Media has powered direct response media with pioneering technology that enables clients to richly engage customers and optimize every dollar spent. As the first DR agency to develop cross-screen attribution software to pinpoint integrated media response behavior and precisely measure ROI, Chief Media leads best practices for campaign optimization and customer lifetime value. With a commitment to our clientsÕ short and long term success, we combine nearly 20 years of exceptional service and cutting-edge tools with the strongest relationships in the businessÑfrom media vendors, telemarketers, call centers, fulfillment houses, and merchant banksÑto ensure data-driven DR campaigns and retail opportunities achieve outstanding results. Our Mission - - To immerse ourselves in your business and deliver unparalleled media and technology expertise to maximize campaign ROI and drive profitability. Chief Media is an independent agency.