Citrus is a Customer Relationships & Loyalty Consultancy with offices in Sydney, Melbourne and Adelaide. We are experts in blending the art and science of relationships to get you closer to your customers. We help our clients to acquire new customer relationships, increase retention, extend the customer lifecycle, build brand loyalty & advocacy, and ultimately grow the value of their audiences. Our CEO, Peter Noble, is the co-author of the most comprehensive benchmark report into Australian loyalty programs, 'for love or money' which has been published each year since 2013. The report is available for download at www.theloyaltypoint.com.au Citrus is a leading Australian Go-to-Market partner of the Salesforce Marketing Cloud, and the world's leading Customer Identity & Access Management Platform, Gigya. Our service offering includes: *Salesforce Marketing Cloud Activations & Implementations *Strategy & Consulting *Loyalty Program Strategy & Execution *Retention Marketing *Customer Identity Management *Communications UX & Campaign Management *Data & Systems Integration *Reporting & Analysis