Claritas is the preferred choice of companies who wish to optimize their segmentation, customer targeting and media strategies. Claritas helps business attract the best customers through understanding the demographic characteristics, lifestyle behaviors and purchase preferences that drive customer decisions. Claritas solutions answer questions such as:
-Who are my customers?
-How should I manage my locations to maximize profits?
-What media will best capitalize on marketing dollars?
- Company Name:Claritas
(View Trends)
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Headquarters: (View Map)Ithaca, NY, United States
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Market Research
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200 - 500 employees
- 811949 Global Rank
- 154409 United States
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Direct51.72%
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Search37.27%
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Referrals9.82%
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Social1.19%
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Display0.00%
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Mail0.00%
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- 0 SDKs
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- App Url: https://itunes.apple.com/app/nielsen-claritas/id1197412598
- App Support: http://www.claritas.com
- Genre: Business
- Bundle ID: com.claritas.mybestsegments
- App Size: 19.4 M
- Version: 1.0
- Release Date: September 27th, 2017
- Update Date: September 27th, 2017
Description:
MyBestSegments Lookup
The MyBestSegments app gives marketers a high-level view of a neighborhood's top household segments, containing a snapshot of each segment's demographics and lifestyle characteristics to enable more efficient marketing.
App Description
The MyBestSegments lookup tool is powered by Claritas' lifestyle segmentation systems (PRIZM® Premier, P$YCLE® and ConneXions®). They define every household in the U.S. by distinct lifestyle types, called "segments", delivering a comprehensive picture of who lives in a ZIP Code, including high-level lifestyle, technology and media behaviors of each segment. Marketers use these insights to understand, find and activate more efficient campaigns to the households that offer the greatest opportunity for their products and services, online and offline.
Simply enter a 5-digit ZIP Code to get started understanding the households in your neighborhood!
For more information or to provide app feedback, please visit www.claritas.com
What’s New
The MyBestSegments app look-up gives you a peek at that neighborhood's dominant household segment, along with a brief snapshot of their lifestyle characteristics pulled from three unique
segmentation solutions:
· PRIZM Premier – highlights demographics, lifestyle, shopping and media behaviors
· ConneXions – provides a view of technology adoption behaviors
· P$YCLE – showcases a household’s financial behaviors and wealth characteristics
For more detail on our segmentation solutions, please visit www.claritas.com or www.mybestsegments.com
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Native0.00%
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Standard100.00%
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They are headquartered at Ithaca, NY, United States, and have 1 advertising & marketing contacts listed on Kochava. Claritas works with Advertising technology companies such as eXelate, AppNexus, AppNexus Segment Pixel, Varick Media Management, DemDex, LinkedIn Ads, Twitter Ads, Bizo, DialogTech, DoubleClick.Net, Clickagy.