CMI Media, a WPP company commonly and well known as CMI, is an advertising media and promotions planning organization concentrating on the pharmaceutical industry. Our basic business is professional health care media planning, consulting, and management. Our mission is the development, implementation, and evaluation of non-personal professional and direct-to-patient media strategies„including interactive„that improve top- and bottom-line results for our clients. We accomplish this through our ability to identify, quantify, reachƒand deliver behavior modifying messages toƒtarget audiences at levels of intensity and frequency designed to achieve above average brand name and brand message awareness that will produce the highest possible return on the applied promotional media investment. Our cornerstones are maintaining a highly qualified and well trained consultative staff, dedication to helping our clients achieve their stated marketing objectives, the constant development of unique methodologies and research applications, and the over-arching goalƒworking together with our sister-company, Compasƒto become our clients'_ ultimate strategic planning and buying partner for professional healthcare media.