Coca-Cola¨ originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. As a part of its drive to enhance the quality, availability, and image of Coca-Cola products, The Coca-Cola Company established a new Company in Pakistan in 1996, by the name of ÒCoca-Cola Beverages Pakistan LimitedÓ (CCBPL or Company). CCBPL is a part of Coca-Cola _ecek which is sixth largest KO bottler in the World. It has a presence in ten countries including Turkey, Kazakhstan, Kyrgyzstan, Azerbaijan, Jordan, Iraq, Turkmenistan, Tajikistan, Syria, and Pakistan. CCI has 48% shares of CCBPL with Management Control. CCBPL started the process of acquiring and investing in locally franchised bottling operations. This process was completed in 2006 and, thereafter, all manufacturing and selling rights of Coca-Cola products are now with CCBPL. CCBPL has 6 plants and 13 warehouses throughout the country and serves a population of more than 170 million with a production capacity of 111 million physical cases. CCBPL is a significant player in the growth of PakistanÕs economy since it is one of the countryÕs top foreign direct investments in FMCG (Fast Moving Consumer Goods) business and is one of the major tax paying beverages companies of Pakistan.