Collective Is Now Visto, Reflecting Company's Focus on Forward-Thinking Advertising Technology!

Collective announced its new branding as Visto, a move that follows the successful launch of the companyÍs flagship Visto» Enterprise Advertising Hub earlier this year. The new Visto name, accompanying logo, tagline and brand design reflect the companyÍs technology-driven DNA and a mission that puts transparency at its heart. The new name highlights the companyÍs focus on developing software and services that bring greater transparency and control to the programmatic ecosystem.

VistoÍs purpose is to provide enterprises with agnostic solutions and services to connect their programmatic stack, bringing openness and interoperability to the digital media ecosystem and control and visibility into the best path to performance. The Visto Hub provides flexibility and scale while reducing operational inefficiency and bringing much-needed clarity to mitigate unnecessary tech taxes while increasing working media.

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