Digital Transformation impacts all businesses. ItÕs a fact. Transformation implies change: business models that showed success in the past have to be reevaluated in the digital context. Those companies who understand the critical importance of adapting their end-to-end value chain to the new requirements will remain relevant and will create tangible and sustainable value to their business. Convidera not only understood it but became pioneer in this field. We are senior leaders, marketers, web experts and digital entrepreneurs Ð a unique blend of experienced decision-makers and dynamic doers. Our core idea is simple: a holistic approach in combining strategy and execution with powerful digital solutions.