Originally founded as Credit Union Acceptance Company in 1998, CU Alliance, LLC (CUA) is a Credit Union Service Organization (CUSO) that offers multiple loan aggregation services for Credit Unions. Everyday credit unions compete to retain member automobile and home loans in a very competitive and technologically driven marketplace. CUA offers Credit Unions a way to respond by leveraging CUSO resources, best practices, and technology to help Credit Unions thrive in the consumer lending business.

Today, as a true business cooperative, CUA partners with nearly 200 credit unions and several CUSOs in nine states to offer a range of Credit Union lending solutions:

- Point of sale indirect automobile financing
- Automobile loan recapture
- Indirect auto loan application platform subscription
- Member automobile buying web tools and services
- Full service and third party origination mortgage lending services
- Consumer home and automobile insurance