Founded in 1917, the Data & Marketing Association (DMA) is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing. DMAÍs membership is made up of todayÍs leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem _ from demand side to supply side _ DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI. DMA advances the data-driven marketing industry and serves its members through four principal pillars of leadership: advocating for marketersÍ ability to responsibly gather and refine detailed data to identify and fulfill customer needs and interests; innovating to bring solutions forward to the data & marketing ecosystemÍs most vexing challenges; educating todayÍs members of the data & marketing ecosystem to grow and lead marketing organizations in the ever-increasing omnichannel world; and connecting industry participants to stay current, learn best practices and gain access to emerging solutions through &THEN _ the largest global event for data-driven marketing _ and DMAÍs portfolio of other live events.