CHANGE OR DIE. The world-as-we-know-it is changing drastically with disruptions in every aspect of life and business. Almost overnight. Earlier, if businesses did not innovate, we simply grew at a slower pace. Today if we do not innovate, we can die. Earlier, consumer satisfaction was enough to ensure loyalty. Today, if we do not convert consumers to passionate fans, we cannot retain them. Earlier we could make annual business plans and our assumptions would largely remain unchanged by the end of the year. Today, new competitors and category disruption is the order of the day. To lead at the speed of change, we need to do different At DY, we believe in Human Centric Business Design - a user adaptive approach that maximizes emerging opportunities and keeps businesses ahead of the curve.