In 1993, Malcolm and Melanie Rands started ecostore in a small New Zealand ecovillage. Their mission was to care for their environment by using products that were healthier for their family, their community and their home. Now ecostoreÕs safer baby, kids, home, cleaning, and body care products help create healthier homes around New Zealand, Australia and in several Asian markets. Safer for you We follow the precautionary principle. If there is any doubt about the safety of an ingredient, we will find an alternative. We use resources like the Environmental Working Group Cosmetic database to help us determine the safety of each ingredient. And we continually assess new options to make sure our formula choices are at the leading edge. Kinder to our world From ingredient sourcing to production and packaging, weÕre kinder to the environment at every step. Our journey to being as environmentally responsible as possible is never ending Ð we constantly improve our processes to save energy and resources wherever we can. Our products carry the PETA cruelty free mark - we do not test on animals and pledge not to do so in the future. Constant innovation Our world class team of scientists and research and development professionals always assess new ingredients and possible formula enhancements, ensuring ecostore is on the cutting edge.