Vision, Mission and Direction. Our vision is to become the African and Middle-Eastern leader in the field of electronics and consumer durable goods. Our mission, as El- Araby Group - an Egyptian joint stock family enterprise, established in 1964 and engaged in both manufacturing and marketing engineering products, is to contribute to the development of the Egyptian economy,The Group is dedicated to providing high quality products that incorporate high technology, in order to satisfy the needs and expectations of the consumer. Our aim is to be the best Arab and African Egyptian company in the field by the end of 2014.