The Entertainment Industry Foundation (EIF), established in 1942, harnesses the collective power of the entire industry to generate awareness and funds for critical health, educational and social issues. Stand Up To Cancer (SU2C), EIFês largest initiative, helps accelerate the pace of research to get new therapies to patients quickly. Since its founding seven years ago, SU2C has launched 16 collaborative –Dream Teams” comprising over 940 scientists from 123 leading institutions around the world. That research, including 151 planned, initiated or completed clinical trials, has led to Food and Drug Administration approval of two new treatments. In just 15 months, Hunger Is, EIFês collaboration with The Safeway Foundation, has significantly raised awareness of childhood hunger in the United States and over $10 Million to support breakfast, afterschool and out-of-school meal programs. Think It Up is an EIF initiative created to bring broad cultural attention to the urgency of improving the learning experience in America. The national education initiative will seek to reframe the public discussion about education, create a culture of excitement about learning everywhere in America and build a sense of optimism about the potential of education in classrooms across the country. Visit www.eifoundation.org for more information.