At Ethoca, we believe that ecommerce should be about one thing: commerce. Fraud and chargebacks disrupt the payments ecosystem and prevent merchants and card issuing banks from focusing on what really matters Ð increasing sales and creating a great customer experience. Thankfully, our suite of services changes all that. Before Ethoca, merchants and issuers would identify thousands of confirmed fraudulent and disputed transactions on a daily basis. Unfortunately, they had no way to securely share this intelligence. Introduced in 2011, our flagship product Ð Ethoca Alerts Ð revolutionized the industry by closing this information gap and giving merchants an unprecedented opportunity to stop fraud and chargebacks before they happen. Since that time our network has grown to include thousands of merchants and hundreds of card issuing banks across the globe Ð and it shows no signs of slowing down. Founded in 2005, Ethoca is headquartered in Toronto, with regional offices in Austin, London, Phoenix, Paris and Melbourne.