In 2011, our CEO patented a really cool technology that combines natural and synthetic (human-made) materials. The technology improves the softness, durability and overall performance of towels and terry fabrics. Thus, we named it Everplush¬, in honor of this everlasting softness. We loved Everplush¬ Technology so much we built an entire bath linens brand around it. Everplush is a division of Tricol, a vertical manufacturer of microfiber products based in Weifang, China. We are a major supplier of home textile and cleaning products to global brands, along with a diverse array of innovative capabilities. Soft Yet Effective True to our name, all Everplush¬ products are soft, cozy, and reliably long-lasting. At the core of our products is our customer, and we strive to make comfortable, dependable products for them! A Conscious Brand We strive to be as environmentally friendly as possible in our production. Sustainability is part of our brand DNA, and we are constantly developing innovations to have a measurable, positive impact on our environment. Recently, we introduced reusable travel bags for our packaging so that customers can reduce their contribution to landfill waste. We are the Supply Chain We make every towel: from start to finish. We spin the microfiber, weave the fabric, dye the materials and ship to the US ourselves. No outsourcing needed! We are committed to supply chain excellence by being as transparent about our manufacturing practices as possible. We love our company and want our customers to feel that love too! The End User, First. WeÍre passionate about textiles, and sharing that passion improves the end user experience. Giving our customers the best towel possible, we focus on premium quality and performance that actually works! Like we say, weÍre not an ordinary towel: when you buy Everplush¬, youÍre making an investment into a better drying off experience