Fabindia Overseas Pvt Ltd
In 1958, well before American companies were sourcing from India, John Bissell left his position as a buyer for MacyÕs New York to work as a consultant for the Ford Foundation in order to develop IndiaÕs export potential in its emerging textile industry. What Bissell discovered was a village-based industry with a profusion of skills hidden from the world. Determined to showcase Indian handloom textiles while providing equitable employment to traditional artisans, Bissell established Fabindia in 1960 in order to fuse the best aspects of East/West collaboration. Fifteen years later the first Fabindia retail store was opened in Greater Kailash, New Delhi with a range of upholstery fabrics, durries and home linens. By the early eighties, we started producing garments made from hand woven and hand block printed fabrics. Over the years the focus of Fabindia's marketing shifted from exports to the local Indian retail market. What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. Extending this partnership to the farmers in rural areas, Fabindia launched its organic food products range in 2004. Fabindia Sana, the companyÕs authentic bodycare products range is also being launched at all Fabindia outlets. Fabindia sources its products from over 15000 craft persons and artisans across India. We support the craft traditions of India by providing a market and thereby encourage and sustain rural employment. Today we have retail outlets in all major cities of India - 99 last count - in addition to 11 international stores .
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About

In 1958, well before American companies were sourcing from India, John Bissell left his position as a buyer for MacyÕs New York to work as a consultant for the Ford Foundation in order to develop IndiaÕs export potential in its emerging textile industry. What Bissell discovered was a village-based industry with a profusion of skills hidden from the world.

Determined to showcase Indian handloom textiles while providing equitable employment to traditional artisans, Bissell established Fabindia in 1960 in order to fuse the best aspects of East/West collaboration.

Fifteen years later the first Fabindia retail store was opened in Greater Kailash, New Delhi with a range of upholstery fabrics, durries and home linens. By the early eighties, we started producing garments made from hand woven and hand block printed fabrics.

Over the years the focus of Fabindia's marketing shifted from exports to the local Indian retail market. What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. Extending this partnership to the farmers in rural areas, Fabindia launched its organic food products range in 2004. Fabindia Sana, the companyÕs authentic bodycare products range is also being launched at all Fabindia outlets.

Fabindia sources its products from over 15000 craft persons and artisans across India. We support the craft traditions of India by providing a market and thereby encourage and sustain rural employment. Today we have retail outlets in all major cities of India - 99 last count - in addition to 11 international stores .

Site Traffic
  • 40655 Global Rank
  • 2936
    India
  • 1.42 M Estimated Visits
Traffic Sources
  • Search
    58.14%
  • Direct
    27.52%
  • Display
    6.61%
  • Social
    5.46%
  • Mail
    1.56%
  • Referrals
    0.71%
Geography Breakdown
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Alexa Traffic Data
Global Rank 20,824
35,125
India Rank 1,716
2,507
India Page Views 97.0%
9.2%
Top Countries
Top Search Keywords
  • Textiles and Nonwovens
  • Machinery and Equipment
  • Global Interaction
Ad Intelligence
  • Native
    13.61%
  • Standard
    71.43%
  • Direct
    14.97%
Ads Seen Recently
142
Longest Running Ad
Fabindia Overseas Pvt Ltd
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Fabindia Overseas Pvt Ltd
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Fabindia Overseas Pvt Ltd
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Fabindia Overseas Pvt Ltd
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Fabindia Overseas Pvt Ltd
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Fabindia Overseas Pvt Ltd
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Desktop
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other
Fabindia Overseas Pvt Ltd
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Desktop
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other
Fabindia Overseas Pvt Ltd
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Fabindia Overseas Pvt Ltd
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Desktop
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Fabindia Overseas Pvt Ltd
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Desktop
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other
Fabindia Overseas Pvt Ltd receives up to 1.8M pageviews per day, in countries such as India, United States, Singapore.

They have 1 advertising & marketing contacts listed on Kochava. Fabindia Overseas Pvt Ltd works with Advertising technology companies such as Google Adsense, DoubleClick.Net, Google Remarketing, Facebook Custom Audiences, Criteo, LinkedIn Ads, AppNexus, AppNexus Segment Pixel, Bizo, Criteo OneTag, DoubleClick Bid Manager, ContextWeb, Yahoo Small Business, Taboola, IponWeb BidSwitch, Openads/OpenX, Adstir, Pubmatic, Rubicon Project, Index Exchange, TripleLift, Teads, Omnitag, Improve Digital, Drawbridge, Burst Media, RTB House, Geniee, Nativo, Advertising.com, StickyAds TV, DemDex, Colombia Online, Falk Realtime, BlueKai, BlueKai DMP, MicroAd, Outbrain, admitad, Optimise, Media.net, vCommission, Microsoft Advertising.