The Falken Tire brand, a subsidiary of Sumitomo Rubber Industries, launched in its native country of Japan in 1983 and was introduced to the North American market two years later. At its inception, Falken was created as the flagship high performance radial brand under Ohtsu Tire and Rubber. Now, over two and a half decades later, Falken continues to focus on UHP (Ultra High Performance) products and utilizing professional motorsports racing to further develop and improve passenger vehicle products for worldwide distribution. Falken Tire Corporation, based in Fontana California, is the corporate headquarters and west coast distribution center for North American operations. Additional Falken Tire distribution locations include warehouses in Tennessee, New Jersey and Texas. FalkenÍs current products range from the track inspired and enthusiast targeted Azenis series to the maximum performance and luxury sport FK452. The award winning all-season performance Ziex ZE912 provides sure footed grip in any weather condition while the S/TZ04 encompasses cutting edge styling and ultra plus fitments for todayÍs light truck and SUVÍs. Future product development includes the expansion into rugged all-terrain, winter performance and premium touring categories. Considered a marketing maverick in many regards, Falken Tire prides itself on its in house branding and creative capabilities. Housing a fully staffed advertising department and motorsports team allows Falken Tire to fully maximize exposure on internally operated American Le Mans and Professional Drifting programs.